The program includes multiple activities, trainings, and workshops that appeal to a variety of audiences in Bedouin society – young parents, women, youth, resilience teams, local religious leaders, community leaders, and other groups and individuals serving as key change ambassadors in the community. Every year, this program directly benefits 5,500 children, women, men, and religious leaders.
Concurrent with stakeholder activities, information campaigns are carried out among the entire Bedouin population in the Negev through advertising campaigns on social networks in order to raise general awareness of the rules of child safety and to prevent children from being injured in accidents.